A Nigerian luxury hair vendor has broken the internet after splashing a jaw-dropping N400 million on a brand new Tesla Cybertruck. The purchase, which has since gone viral across Instagram and X, places her among the first Nigerians to own the futuristic electric vehicle, currently one of the most talked-about automobiles in the world.
Sources close to the vendor, popularly known as “Hair Boss Lady,” confirmed that the Cybertruck was delivered to her Lagos residence earlier this week. Videos from the delivery, showing the matte-gray electric beast being offloaded from a container truck, have racked up millions of views within 48 hours.
The Tesla Cybertruck, which debuted globally in late 2024, currently retails for between $100,000 and $140,000 (depending on trim and customization), translating to approximately N350 to N420 million after shipping and import duties into Nigeria. Social media influencers and celebrities have flooded her comment section with congratulatory messages, hailing her as “the queen of luxury hustle.”
Industry insiders say the vendor’s multi-million-naira hair business, which caters to high-end clients across Africa and the diaspora, has witnessed explosive growth over the past three years. Known for bold marketing and high-profile collaborations with celebrities, she now joins a growing list of Nigerian entrepreneurs making luxury automotive statements.
Critics, however, are questioning the timing of such a lavish purchase amid Nigeria’s economic challenges, with some accusing influencers of promoting a “soft life culture” detached from the country’s current realities. Others argue that her success should be celebrated as an example of women breaking barriers in entrepreneurship.
Meanwhile, car enthusiasts and Tesla fans in Nigeria are applauding the move, describing it as a game-changer that will further popularize electric vehicles across major Nigerian cities like Lagos, Abuja, and Port Harcourt.
As the debate rages online, hashtags like #CybertruckInNaija, #HairVendorMoves, and #SoftLifeBossLady are trending, with fans eagerly waiting for the vendor’s promised YouTube vlog detailing her decision to go electric in 2025.
