Nigeria is making bold strides on the global stage as the Made in Nigeria Project Office spearheads international economic engagement through active participation in major trade expos across Japan, the United States, and Brazil. These landmark appearances are designed to highlight Nigerian innovation, build trade alliances, and attract foreign direct investment (FDI).
At the World Expo in Osaka, Japan, Nigerian representatives unveiled innovations in agriculture, textiles, and smart technologies, sparking the interest of Asian investors looking to tap into Africa’s emerging markets. In the United States, Nigeria’s tech startups and creative industries took center stage, resulting in multiple partnership discussions with venture capital firms and tech accelerators. Meanwhile, in Brazil, focus was placed on agro-export products such as cocoa, cassava, and palm derivatives, unlocking new trade routes in South America.
George Buchi Nwabueze, Executive Director of the Made in Nigeria Project Office, described the cross-continental showcase as a strategic move to amplify the nation’s economic diplomacy. “We’re not just exporting products; we’re exporting the Nigerian story of resilience and innovation,” he said. “These international platforms prove that Nigerian goods are competitive, desirable, and globally relevant.”
These engagements form part of Nigeria’s ongoing economic diversification strategy, shifting emphasis from oil dependence to value-added local production and export-driven growth. The initiative has earned support from the Office of the Secretary to the Government of the Federation (OSGF), which has now made the Made in Nigeria Project Office a statutory entity, ensuring funding and policy integration for long-term impact.
Stakeholders from participating expos have lauded Nigeria’s presentation, describing it as “fresh, ambitious, and rooted in real sector development.” From handcrafted leather goods and fashion labels to software solutions and agro-tech, Nigeria’s diverse economic portfolio continues to reshape perceptions in global trade circles.
As the country looks ahead to hosting the Abuja Economic Forum and Trade Expo Nigeria in November 2025, these international roadshows are laying the groundwork for deeper trade partnerships, joint ventures, and cross-border collaborations.
By telling its own story and presenting a cohesive economic vision, Nigeria is no longer waiting to be discovered—it’s now positioning itself as a formidable force in global commerce.
