Priscilla Ajoke Ojo, daughter of Nollywood icon Iyabo Ojo, has inked a lucrative multi-million naira ambassadorial deal with mobile tech giant itel Nigeria, a move that further cements her status as one of Nigeria’s most bankable Gen Z influencers. The announcement, made on Wednesday, April 24, 2025, triggered a wave of celebration and curiosity online as fans noticed the phrase “latest wifey” in congratulatory messages.
The 23-year-old brand influencer and entrepreneur took to her verified Instagram page to share dazzling photos from the unveiling shoot, posing in signature itel red, confirming her new role as a brand ambassador. The collaboration with itel, known for its affordability and mass-market appeal, marks a strategic move by the company to connect deeper with young Nigerians through one of their favorite digital voices.
itel Nigeria, a leading mobile phone brand under Transsion Holdings, continues to dominate the entry-to-mid-range phone segment across Africa. The brand’s decision to work with Priscilla Ojo is seen as a power play to bridge technology, youth culture, and lifestyle through a relatable face with mass appeal and online influence that stretches beyond entertainment.
Sources within the PR team hinted that the ambassadorial deal runs into eight figures, placing Priscilla in the elite league of young influencers earning serious endorsement checks. Her social media engagement metrics, fashion-forward content, and clean image reportedly made her an ideal pick during itel’s rebranding push for its new smartphone campaign.
Fans and fellow celebrities flooded the comment section with congratulatory messages, but what stole attention was the repeated reference to “latest wifey”, fueling rumors about her romantic life. Although she has remained private about relationships in recent times, speculations are swirling about a possible engagement, especially after she appeared in a shoot wearing a simple silver band.
This is not Priscilla’s first major endorsement. She has previously worked with fashion, beauty, and lifestyle brands including Jenny’s Glow, Viva, and GetFitNG, but her partnership with itel now places her in the tech and digital innovation space—a strategic expansion that signals her evolution from social media star to full-blown businesswoman.
With over 1.4 million followers on Instagram and a growing YouTube presence, Priscilla Ojo’s influence continues to rise. As more brands shift toward youthful, authentic voices in marketing, her bagging this deal marks another milestone in the new era of celebrity branding in Nigeria’s digital economy.
