Celebrity chef and Guinness World Record holder Hilda Baci has renewed her ambassadorial deal with Gino, one of Nigeria’s leading culinary brands, marking a major milestone in her flourishing career. The announcement, made on Friday, May 17, 2025, confirms her continued partnership with the household brand, sealing what is rumored to be a multi-million naira agreement.
This marks the second time the Akwa Ibom-born chef has been tapped as the face of the Gino brand, reinforcing her status as a trusted culinary influencer and media personality. Her impact since joining the brand has not only driven massive consumer engagement but also amplified Gino’s dominance in Nigeria’s food industry.
Gino Foods, known for its tomato paste, seasoning, and other kitchen essentials, stated that Hilda’s authenticity, creativity, and mass appeal made her an ideal brand ambassador. “Hilda embodies everything Gino stands for — passion, quality, and innovation in the kitchen,” a brand executive told reporters during the contract signing event in Lagos.
Since breaking the Guinness World Record for the longest cooking marathon in June 2023, Hilda Baci has become a global inspiration, with her social media presence crossing over 2 million followers and counting. She has consistently used her platform to empower young women and promote African cuisine on a world stage.
Her renewed deal with Gino comes at a time when the food influencer market is surging across Africa, and Hilda remains at the forefront of this movement. Analysts say her brand value has tripled in the last two years, with brands queuing up to align with her ever-growing influence.
Fans and fellow celebrities have flooded social media with congratulatory messages, describing the partnership as well-deserved. Many hailed her resilience, work ethic, and consistency as key ingredients in her journey from Lagos kitchens to international fame. “She is not just cooking food — she’s cooking legacy,” one fan tweeted.
As Hilda continues to expand her empire through brand deals, television appearances, and upcoming culinary events across Africa and beyond, this new chapter with Gino serves as another powerful reminder: authenticity and excellence never go unnoticed.
