Widespread outrage has erupted online following the mysterious disappearance of Ejiro, a Nigerian fashion entrepreneur and CEO of the Instagram boutique @stylebyejiro, after she allegedly fell under the influence of a controversial prayer group known as Naiboth. She has not been seen or heard from since mid-April 2025, sparking concerns that she may be held against her will.
According to detailed revelations posted by prominent Instagram user @nhn_couture on April 28, the group, led by self-proclaimed prophetess Joy Solomon and her associate Aba, operates in secrecy and isolation, targeting vulnerable women under the guise of spiritual mentorship. Ejiro, believed to have joined Naiboth earlier this year, reportedly cut ties with loved ones and was convinced to abandon her thriving business and donate all assets as a “seed” offering.
Close sources claim Ejiro sold off her boutique’s equipment and inventory in late March before disappearing shortly afterward. The group’s manipulation allegedly extended to convincing her that her mother and friends were witches, sent to destroy her destiny. This level of psychological control, according to @nhn_couture, is a red flag that Naiboth functions more as a cult than a prayer platform.
Bishop Taiye Adekammi and Elizabeth Owen-Eloho are also named as key figures in the group’s inner circle, accused of enabling its coercive practices. Members were reportedly forbidden from making voice notes, taking videos, or disobeying “divine instructions.” Those who questioned the teachings were allegedly cursed publicly during private sessions, further deepening the group’s grip on its followers.
Ejiro’s family, unable to reach her since April 14, has reported her disappearance to law enforcement and is currently working with private investigators to track down the group’s hideout. As of April 29, police sources have confirmed that efforts are underway to identify known associates and locations linked to Naiboth’s meetings. The family is urging the public to come forward with any information that could lead to her safe return.
Social media has since erupted with a wave of solidarity posts and urgent warnings, particularly from women’s groups and fashion industry peers. Calls have grown for a national investigation into fringe religious groups operating without oversight, particularly those recruiting young women under spiritual pretenses. The hashtag #FindEjiro is gaining momentum, with thousands demanding accountability.
Authorities are also reportedly looking into whether other women have disappeared under similar circumstances. Mental health advocates and human rights organizations have described the Naiboth group’s tactics as a disturbing blend of emotional manipulation, financial exploitation, and spiritual abuse—a deadly cocktail that could destroy more lives if unchecked.
