WEALTH App Terminates Tonto Dikeh’s Brand Ambassador Deal Over Unfulfilled Obligations

Promise Land Innovation Limited, the company behind the WEALTH App, has terminated its brand ambassadorship agreement with Nollywood actress Tonto Dikeh, effective immediately.

The company announced the decision in a statement signed by its Executive Director, Mrs Gift Emmanuel, and dated September 15, 2026.

According to the statement, the termination followed a review of Dikeh’s performance under the agreement. The company said the review showed that some contractual obligations and promotional objectives had not been satisfactorily fulfilled.

Promise Land Innovation Limited said a performance review meeting had been scheduled for September 7 to discuss outstanding obligations and determine the way forward.

However, the company said the meeting did not hold as planned because Dikeh did not attend.

“Consequently, the Company has exercised its contractual right to bring the Brand Ambassadorship Agreement to an end with immediate effect,” the statement said.

The company said Dikeh had been formally informed of the decision and wished her well in her future endeavours. It did not disclose the specific contractual obligations it said had not been fulfilled.

Promise Land Innovation Limited also stressed that the end of the partnership would not affect its operations or its commitment to providing real estate investment management solutions through the WEALTH App.

The company thanked its subscribers, customers and partners for their continued support and confidence, while reaffirming its focus on developing solutions aimed at creating long-term value for users.

The termination adds to the growing scrutiny around celebrity brand partnerships, where contractual performance and promotional commitments can determine whether commercial relationships continue.