United Bank for Africa (UBA) Plc has reaffirmed its commitment to empowering Small and Medium Enterprises (SMEs) as it headlines the Lagos International Trade Fair (LITF) for the seventh consecutive year.

Organised by the Lagos Chamber of Commerce and Industry (LCCI), the trade fair kicked off last weekend at Tafawa Balewa Square, Lagos, and will run until next Monday, drawing thousands of exhibitors, investors, and visitors from Nigeria and beyond.

As part of its customer-first strategy, UBA has set up a full-service branch within the trade fair, offering visitors the chance to perform transactions—such as deposits, withdrawals, and transfers—and participate in a “Lucky Dip” draw with premium prizes.

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Speaking at the opening ceremony, Babatunde Ajayi, UBA’s Head of SME Banking, highlighted the bank’s long-standing partnership with LCCI, noting that the collaboration is central to the bank’s mission to mobilise capital and empower enterprises, particularly SMEs, for global competitiveness.

“Our support for the LITF and strategic initiatives around the AfCFTA are interconnected. They reflect a deep commitment to building the robust financial architecture required to empower African businesses and enable seamless cross-border trade,” Ajayi said.

Alero Ladipo, UBA’s Group Head of Marketing and Corporate Communications, contextualised the bank’s participation within its vision for Africa’s economic transformation, as outlined in its recent white paper on achieving a $4 trillion continental economy.

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Through the LITF sponsorship, UBA continues to demonstrate its pivotal role in driving SME growth, enhancing financial inclusion, and fostering economic development across Africa.