Reality TV star and entrepreneur Natasha Akide, popularly known as Tacha, has explained why she decided to hold her Guinness World Record (GWR) attempt for the most makeovers done in 24 hours in Lagos, Nigeria, instead of London, United Kingdom.
Speaking during a chat with influencer Egungun at the ongoing Tacha Beauty Festival, the former Big Brother Naija star said her choice was rooted in patriotism and a desire to spotlight Nigeria’s creative potential.
“London won’t give me the vibes I want. I had sponsorship offers from international brands and we initially planned to do it in London. But it always makes sense to carry your country along,” Tacha said.
She explained that beyond setting a world record, the event aims to celebrate Nigeria’s beauty industry and showcase the entrepreneurial drive and talent of young Nigerians.
The 24-hour challenge, which began on Saturday night in Lagos, saw Tacha aiming to complete 150 makeovers within the timeframe. By Sunday morning, she had already achieved 115 makeovers in just 12 hours, surpassing the previous Guinness World Record of 113 makeovers completed in 24 hours.
The record-breaking attempt is part of the Tacha Beauty Festival, a three-day celebration (October 10–12) that highlights beauty, culture, innovation, and resilience in Nigeria’s expanding creative industry.
Tacha’s move has drawn widespread praise online, with fans and fellow creatives commending her for choosing to make history on home soil and using her platform to promote local talent.
