Don Jazzy isn’t here for free gifts that come with shocking strings attached. The Mavin Records boss has taken to Instagram to call out a food vendor who offered him a complimentary plate of nkwobi — only to later demand that superstar singer Rema perform at her event for free in return.
The music mogul, visibly amused and irritated in a video posted on May 25, 2025, described the incident as a classic reason why he avoids accepting unsolicited gifts. “Out of nowhere you give me free nkwobi that I didn’t ask for. I accepted and ate it. Suddenly, you want me to give you Rema? How does that add up? Is the exchange rate for me?” he quipped.
According to Don Jazzy, the vendor approached him under the guise of generosity, only to later present a shocking “favor for favor” request. He warned fans and business owners alike, saying, “Please, don’t give me free things again. I don’t want it,” making it clear he won’t be manipulated into transactional relationships masked as goodwill.
Rema, one of Nigeria’s biggest global music exports and a top signee under Mavin Records, has graced international stages from London to Los Angeles. His booking fees run into millions, making the request for a free performance in return for food not just inappropriate, but outright laughable.
The social media video instantly sparked conversation online, with fans applauding Don Jazzy for addressing the matter with humor while still maintaining clear boundaries. The post also highlights how influencers and celebrities are often targeted with manipulative “gifts” that come with hidden expectations.
Don Jazzy’s approach to the issue reflects his long-standing professionalism and no-nonsense reputation in the industry. Known for nurturing talents like Rema, Ayra Starr, and Johnny Drille, he’s become a pillar of integrity and business acumen in Nigerian entertainment.
As reactions continue to pour in, the incident has sparked wider conversations on entitlement, boundaries, and the real value of creative labor. Don Jazzy’s viral takedown serves as both a warning and a lesson: not all gifts are free — and not every plate of nkwobi deserves a Grammy-nominated performance.
