Reality TV star and influencer Tolanibaj has sparked widespread conversation ahead of the 10th season of Big Brother Naija, sharing brutally honest advice with aspiring housemates in a candid video posted on her TikTok account on June 11, 2025. With the BBNaija spotlight once again heating up, her remarks have set the tone for what it really takes to survive—and thrive—on Africa’s biggest reality show.
“Be real or be gone,” was her opening salvo. Tolanibaj warned that playing safe or fake in the house is a one-way ticket to early eviction. “Don’t go in there and be boring. Nigerians will hate it. That strategy won’t work,” she said, urging contestants to stay authentic because viewers are quick to spot inauthenticity and will vote accordingly.
She then emphasized that Big Brother Naija is more than just a game—it’s a branding opportunity. “Dress up every single day,” she urged. “It’s not just a house, it’s a global stage. Bring your own outfits—even if they give you clothes for Saturday parties, have a backup. Brands are watching.” Her message to both men and women was clear: treat every day as a chance to sell your image.
Drawing from personal experience, the ex-housemate made it clear that relationships built inside the house should be taken with a grain of salt. “Your housemates are not your friends. You’re teammates in a game,” she stressed. “Don’t be surprised if the energy shifts after the show. Go back to the people who really know you—your real friends and family.”
Tolanibaj didn’t shy away from the financial realities either. She dismantled the myth that winning solves everything, reminding contestants that even prize money is paid in installments. “The organizers won’t plan your future. If you think N10 million will land in one lump sum, you’re mistaken. It’s often disbursed in bits. You need a plan that doesn’t rely on winning.”
She also highlighted that the true challenge begins after the cameras stop rolling. “The real show starts after the show. Whether you win or not, what you do with the fame and exposure is what defines your success. If you fumble the opportunity, it’s on you.”
With BBNaija S10 around the corner, Tolanibaj’s message is already generating buzz across social media. Her video has not only become a rallying point for aspirants but also reignited discussions about the show’s impact on fame, mental health, and post-reality career paths. Her final word? “Have a plan. Know your worth. And don’t go into the house thinking clout will carry you—it won’t.”
