Big Brother Naija is officially rolling out the carpet for its landmark 10th season, with auditions now open from May 3 to May 7, 2025, giving aspiring housemates across Nigeria a five-day window to secure their shot at fame, fortune, and national recognition. The announcement was made on Saturday, May 4, via the show’s verified social media handles.
Applicants are required to register online via the Africa Magic audition portal at africamagic.tv/audition, where they must submit personal details and choose their preferred city, audition date, and time. Those who make it past the virtual screening will be invited to physical auditions, scheduled to take place in Lagos, Enugu, and Abuja from May 16 to May 18, 2025.
“Think you’ve got what it takes to be Season 10 Certified? Prove it!” the organizers challenged in their post on X, urging contestants to move fast as audition slots are limited. According to the guidelines, only Nigerians aged 21 and above will be considered eligible to audition, and proof of age will be required at the venue.
The BBNaija franchise, known for catapulting ordinary Nigerians into overnight celebrities, is promising a bigger and bolder 10th season. The last edition, won by Kellyrae, saw the champion walk away with a jaw-dropping ₦100 million prize package—making it one of the richest reality show prizes in Africa.
Season 10 is expected to push boundaries with a new theme, house design, and surprise twists, though the producers have remained tight-lipped on those details for now. However, early indicators suggest this edition will focus heavily on individuality, creativity, and strong digital presence—making social media-savvy contestants a hot commodity.
Thousands of hopefuls are already flooding the audition portal, while past housemates and celebrities have taken to social media to offer encouragement, tips, and in some cases, mock guides on what not to do at auditions. The buzz is unmistakable: BBNaija Season 10 fever is officially here.
With only three audition cities and a limited number of physical slots, this year’s selection promises to be highly competitive. Interested individuals are urged to complete their registration on time and prepare compelling audition materials that showcase personality, uniqueness, and potential for entertainment.
